A campaign for New Yorkers, by New Yorkers.
It’s a rallying cry that will resonate from block to borough—on the streets, in theaters, and across social feeds. From downtown events to neighborhood cleanups, from Yankee Stadium to your corner deli.
Don’t Do NYC Dirty is a wake up call, loud, proud, and unapologetically New York.
THE DIRTY TRUTH
A larger than life activation
The Dirty Truth is here to help us pause, look around, and think twice. Not here to shame — just to make it hit different. So next time, maybe you move a little different too. It happens one choice at a time — using a bin, picking it up, saying something. Those choices add up. It’s the little things. The human things. The NEW YORK things.
Free, open to the public. No registration required.
Join a neighborhood cleanup on Friday afternoon - register here.
Resources
The city is paying attention - “Don’t Do NYC Dirty” is being covered by local media and celebrated as a movement to clean up our streets.In the News
Let your community know “Don’t Do NYC Dirty”! Download the campaign assets and share.Spread the Word
Photo Gallery
Take a look at the "Don't Do NYC Dirty" movement spreading across the city.
We asked New Yorkers to Talk Trash. They answered. Here’s what the data says about litter on our streets.Explore the Research
Get Involved
Cleanups are happening across the city. Join a cleanup event and work with the community to beautify your neighborhood.Volunteer
Commit to keeping one area of the city clean. No matter how big or small, everything counts.Adopt-Your-Spot